SHOWCASING SNHU ESPORTS SUCCESS

Connection Esports Case Study

Overview

Connection, a leading VAR (value added reseller), and Southern New Hampshire University (SNHU) wanted to highlight the successes of their partnership in building an esports program and how the program has benefited SNHU students and New Hampshire communities.

Process and output

Step 1: Interviews with SNHU Stakeholders

I conducted interviews with SNHU’s Director of Esports and Senior Director of Development to better understand the mission and goals of the esports program and get compelling quotes to use in the case study.

Step 2: Case Study Development

Using the feedback from the interviews, I developed a storyline for the case study and organized it into a gaming-style level progression to show the program’s evolution. I collected feedback from the SNHU and Connection SMEs and iterated on the case study draft.

Step 3: Staging and Finalization

After getting approval, I submitted the case study into Connection’s Workfront system to continue proof reviews until finalization.