MESSAGING REFRESH FOR PUBLIC SECTOR AUDIENCES

Connection Public Sector Webpages Revamp

Overview

Connection, a leading VAR (value added reseller), needed to update the copy and wireframes for their Federal Government, State and Local Government, Higher Education, and K-12 Education service pages to better reflect current buyer needs and industry trends, as well as update the page structure for consistency with other industry services pages.

Process and output

Step 1: Competitive Analysis

I conducted a website analysis of Connection’s top competitors to see how they positioned themselves and messaged to the public sector. I presented my findings and recommendations for messaging and site structure updates to Connection’s public sector SMEs and stakeholders.

Step 2: Webpage Development

I ran workshops with public sector SMEs to align Connection internal perspectives and collect compelling proof points before developing the wireframe template and drafting the copy for the Federal Government, State and Local Government, Higher Education, and K-12 Education pages.

Step 3: Staging and Finalization

After getting initial approval, I submitted the drafts into Connection’s Workfront system to continue proof reviews until finalization.